CRO
Conversion Rate Optimization
CRO is the cheapest marketing you can buy — if you do it properly. Most tests I see are underpowered and poorly instrumented. I fix the tracking first, then quantify the opportunity, then test the biggest levers, hard.
Book the callWhy bother
- More revenue from the ad spend you're already committed to
- A prioritized backlog based on opportunity size, not opinion
- Shipping velocity — decisions in weeks, not quarters
- A testing culture that outlasts any single engagement
What you get
- Funnel audit — quantified drop-off at every step
- Session replay and heatmap analysis (Hotjar, Clarity, Fullstory)
- Hypothesis backlog with PIE/ICE scoring
- A/B and server-side test builds (VWO, GA4, GTM)
- Landing page design, copy, and technical delivery
- Checkout, form, and pricing-page surgery
CRO by location
Remote-first. In person when it's useful.