SEO
Search Engine Optimization
SEO done properly is half engineering, half editorial. I spend more time in Screaming Frog, log files, and Search Console than in Google Docs. I ship fewer, bigger things — and I don't chase vanity backlinks.
Book the callWhy bother
- Compounding organic traffic that keeps paying
- Lower blended CAC as organic carries more of the funnel
- Pages that rank on their own merits, not link-spam tricks
- A defensible position competitors can't clone overnight
What you get
- Technical audit — crawl, index, rendering, Core Web Vitals
- Information architecture and internal linking overhaul
- Keyword clusters scoped around commercial intent
- Content briefs written for writers, not templates
- Programmatic pages at 10–10,000 page scale where the data supports it
- Monthly trajectory review — not a PDF, a dashboard
SEO by location
Remote-first. In person when it's useful.