SEO Audit Checklist

SSL certificate installed (HTTPS)

Your site should load over HTTPS for security and ranking.

Mobile-responsive design

Google uses mobile-first indexing — your site must work on all devices.

Page speed under 3 seconds

Use Google PageSpeed Insights to test. Aim for 90+ on mobile.

XML sitemap submitted

Submit your sitemap to Google Search Console for faster indexing.

Robots.txt configured

Make sure you're not accidentally blocking important pages.

No broken links (404s)

Crawl your site with Screaming Frog or similar to find dead links.

Structured data / Schema markup

Add JSON-LD schema for your business, articles, FAQs, etc.

Canonical tags set correctly

Prevent duplicate content issues with proper canonical URLs.

Unique title tags per page

Each page needs a unique, keyword-rich title under 60 characters.

Meta descriptions written

Compelling descriptions under 155 characters that encourage clicks.

H1 tags used correctly

One H1 per page, containing your primary keyword naturally.

Image alt text added

Descriptive alt text on all images for accessibility and SEO.

Internal linking strategy

Link between related pages to spread authority and help navigation.

URL structure is clean

Short, descriptive URLs with keywords. No random parameters.

Google Business Profile claimed

Essential for local SEO. Keep it updated with hours, photos, posts.

Content targets search intent

Match your content to what users actually want when they search.

Regular content publishing

Consistent new content signals to Google that your site is active.

Backlink profile is healthy

Quality over quantity. Disavow spammy links, earn authoritative ones.

Social media profiles linked

Consistent NAP (Name, Address, Phone) across all platforms.