Google Ads

Google Ads Management

Most Google Ads accounts are carrying 20–40% waste before anyone optimizes anything. I start by pulling the raw data — search terms, auction insights, conversion paths — and cutting what doesn't pay. Then we scale what does.

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Why bother

  • CPA that actually tracks LTV, not just form fills
  • Budget that follows intent, not historical habit
  • Ads the finance team will stop pushing back on
  • A system you can understand without a weekly call

What you get

  • Full account audit — structure, match types, tracking, bidding
  • Conversion tracking rebuild with offline import where it matters
  • Search, Shopping, and Performance Max — used where each earns its keep
  • Negative keyword hygiene and search-term mining, weekly
  • Landing pages built or rewritten — ad-to-page message match
  • Shared dashboard — you see what I see